Now I love popping bubble-wrap, but I must say that I question how recyclable it is. But it is really cheap and easy to get hold of, and bubble wrap perfectly protects the majority of items you post or pack. A group of designers, Wonjae Lee, Sunkyu Kim & Sangjun Hahn, have come up with Paper Wrap, which uses a pre-cut cardboard design to emulate bubble wrap without the plastic.
The design uses a pre-cut symmetrical pattern that folds out to form a flexible and protective layer. The effect is a layer of pyramid shapes on the surface of the cardboard. If the cardboard is made from recycled sources, then the solution is very eco-friendly.
However, I can imagine that in practice the “sticky out bits” would flatten, making the Paper Wrap cardboard no different from a flat sheet of cardboard. Shredded cardboard would provide a great protective layer as an alternative to plastic. I like the attempt at an alternative style of packaging, but I think that this implementation of packaging would be ineffective.